The Dialogic Brand
The Dialogic Brand
john v willshire
medium.com
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Agalia Tan
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Should we rid ourselves of any notion of campaign? If constant articulation is how a brand becomes defined in the world, then brand communications must be a litany of live, lightly filtered communications that flow unhindered into the world.
john v willshire
•
The Dialogic Brand
The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.
john v willshire
•
The Dialogic Brand
