The Dialogic Brand

The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.

Dialectic conversation is about an exchange of views and ideas which resolves itself in consensus. The goal is to align the participants under a mutually agreed resolution they can all support from that point forwards.

Essentially, there is one right answer.

Dialogic conversation, on the other hand, isn’t about reaching a consensus. It’s about an exc... See more