The Death of Product Development as We Know it

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcoming one. Ignore everything else. Don’t work on anything that doesn’t h... See more

how clearly can you see the idea?

how quickly can you embody it?

how confidently can you release it to the world?

slow builders are dead builders.

prototype or perish.

Then one day, one of the developers came in with a Harvard Business Review paper from 1986, written by two Japanese business professors, Hirotaka Takeuchi and Ikujiro Nonaka. It was titled, “The New New Product Development Game.” Takeuchi and Nonaka had looked at teams from some of the world’s most productive and innovative companies: Honda, Fuji-X

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