The death of craft

Work is changing

Work is changing, and we're only beginning to understand how. What's clear from these experiments is that the relationship between human expertise and AI capabilities isn't fixed. Sometimes I found myself acting as a creative director, other times as a troubleshooter, and yet other times as a domain expert validating results. It wa... See more

The most crucial thing we discover is how you work as a team. We need to know how many people actively publish to or maintain the website, and how much time they commit to it. We also need to know their skill sets. Any decent design solution takes your resources into account.

So when a client says, “We want tons of big photos,” my next question is,

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If you think about it, AI has digested the entirety of human knowledge but lacks the lived experience to make it meaningful. It's like a tourist who's read every guidebook but never actually visited the country. Technically informed but missing the scents, the sounds, the subtle social cues that bring true understanding. It can mimic but not origi

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Graphic design, the discipline of aesthetic production, is facing a crisis as it reconciles with catastrophic effects of network technology on its profitability. Even prolific designers who produce work with a characteristic original aesthetic are quickly copied. As their work is pillaged and reproduced downstream (leftstream), it becomes increasin... See more