Saved by sari and
Amazon.com. Spend less. Smile more.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
amazon.com
post-Amazon brands offer products that customers truly love and a level of service that has been missing online and off.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
“We aim to make X easier.” Make sure this impact is crystal clear. How does dealing with you make whatever challenge that lies ahead easier for the buyer? Amazon makes it easier to buy online. Tesla is making it easier to own an electric car. Microsoft makes it easier for every household to have a PC. What is your easy statement?