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Amazon.com. Spend less. Smile more.
The rise of community commerce
The Institute for Digital Transformationinstitutefordigitaltransformation.org
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.
