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Amazon.com. Spend less. Smile more.
By addressing shoppers’ price concerns, Amazon earns loyalty even if it doesn’t make the sale and comes across as trustworthy in the process.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Amazon owns the shopper. From its start here status for buying anything online to its world-class fulfillment & logistics infrastructure, the Amazon ecommerce experience is unmatched – nothing else even comes close.
Chris Rempel • PART 1: THE INTERNET IS HAVING A KODAK MOMENT
Through this process, one useful strategy Amazon has found is to undercut their competitors on popular products but actually raise the prices on uncommon products, such as by discounting bestsellers while jacking up prices on obscure books. The idea is that most people will just search for the most common products (which will end up being cheaper o
... See moreAditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
As we discussed in last week’s article, Amazon – like Google – is primarily a search engine. But since all its search results – unlike Google’s – are products, it’s easy to rank them by price. If you already know what you want, there’s no point in searching on Google first. Your shopping journey starts and ends on Amazon.
Julian Lehr • What Shopify and Amazon can learn from Mimetic Theory
More Americans start their online shopping at Amazon than on a search engine. The company’s fantastic growth rate has astounded Wall Street and put down many competitors. The company’s strategy is almost totally customer centric and coherently focused on quickness. Its prices are competitive, so there is little incentive to search elsewhere for bet
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