• Bezos announced his intention to offer the lowest prices possible while providing a world-leading customer experience


• This combination seemed paradoxical to some 


• Henry Ford’s philosophy for building companies could be distilled into five words: “Maximum service at minimum costs” 


• Henry Ford did not want to make a low-quality, inexpensive product;

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“Buy now, receive later” will be huge. You’ll lock in future gifts at today’s prices, with brands offering bonuses for committing early. It’s like Future You thanking Present You for being so thoughtful. Ecommerce brands get to lock in your commitment. Everyone wins.