In the end, to move through the world is to experience encounters that constantly pass us by, and to brush up against moments that we are not able to save other than as an unreliable memory. The increasing popularity of apps like BeReal that capture those moments—rather than try to contain and display them—seems to reflect an embrace of life’s flee... See more

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.