Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a ... See more

I suspect the rise of inspiration-sharing platforms might be making me, and everyone else on the collaborative internet, more focused on publicising our taste rather than feeding it. It’s easier to go viral on Twitter (err, X) by posting “vintage design inspiration” than it is by posting your own work. New sites like PI.FYI, a social network from t... See more