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The continuous rise of SaaS in the consumer space - Version One
For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Think about it: When was the last time you (1) installed, (2) paid for, and (3) continued to pay for, a new app? I bet you it’s been a while. For me, it was upgrading to Twitter Blue, and I’m probably going to cancel it. I certainly pay for apps (e.g. AllTrails, Centered, Copilot, Future, and a few streaming services), but I’ve tried and discarded ... See more