The Complete Guide to Online Community Onboarding on Owned Platforms
Onboarding at every stage: So you have your first 100 members, created a delightful onboarding experience that welcomes your members without overwhelming them, and drafted documentation. Now what? Onboarding is an ongoing process. Onboarding happens to some extent at every stage of a community member’s journey. Humans aren’t static, so
... See moreMedium • Pay no attention to that man behind the curtain
There are three moments that matter the most to measure onboarding success: When users complete the signup process. When users experience the value of a product for the first time. When they begin to use it consistently.
Ramli John • Product-Led Onboarding
So another important element of long-term retention is figuring out how to move your users along a learning curve. This developmental process—called ongoing onboarding—is similar to how you would learn any subject, such as an instrument or language or technical skill: by starting with small, simple objectives and then building on your mastery incre... See more
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Here’s a tight list of 5 core responsibilities for the Activation Squad:
- Define and measure activation: Identify the real "aha" moment and track the behaviors that lead to it.
- Optimize onboarding: Design flows, prompts, emails, and guided experiences that get users to value.
- Shorten time-to-value: Remove friction in setup, offer templates, and surf