The community opportunity often lies in creating an experience that has nothing to do with your topic (ie. a hiking trip for accountants). Our default is to do something focused on the topic like a “talk” or “course” or “discussion group” but sometimes, just having them do something fun together is much more effective. The goal is to get your members to experience each other in unique ways. Look for things that everyone likes, things that “transcend identity”, like nature, sports, health, art, food, etc.