The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
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The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
it does need to be asked in a specific form to prompt a “yes” or “no” answer.
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Instead, I would advise sending targeted cold emails, booking sales meetings, and winning based on personalization. While the big guys spam, you win by hitting potential customers with highly targeted, customized cold emails.
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
you need to squeeze your case studies into one sentence pitches in order to get ready for sending cold emails. And make them hyper-specific. It’s not enough to just target a specific industry, they also need to solve a specific problem. Ideally, your pitch is also something that has increased revenue for businesses previously, so that you can cite
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The final part of the picture is the call to action.
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
targets that you should be aiming for, if you want to do cold email effectively.
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
goal of your cold email is to arrange a meeting.
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
The first example of a call to action that works is the ‘simple ask’. “Interested? Let me know and I can send over a few times to chat.” And the other we refer to as the ‘specific benefit’. This one is a little more advanced. “Can you take on more clients? Let me know. And I can send over a few times to chat.”
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Every single customer that we contacted received an email from us that had a custom first line, and a value proposition for the client. Something like this:
Robert Indries • The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Subject: Quick Question Hey, Dan, long time no speak, love how your business has been growing the last couple years, I like that you're still using our designs, they look great! Just noticed your site is still using Magento 1. If you haven’t heard, Magento is removing support for all sites built in Magento 1 very soon, including the Acme Inc. site.
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