The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less

The only thing that you can trust is that it's going to work out in the end, if you keep persisting, keep learning from your mistakes - checking your open rates, response rates, measuring - like a scientist, and believe in what you’re doing. If you're ready to develop this unflinching self-belief, and actively receive feedback from the market, you

Make sure you know exactly the type of customer you’re reaching out to, understand how they would describe themselves, and where exactly they would derive value from your solution.

most important aspect of all cold email campaigns. You must have a very specific offer. You must have something nailed down that you know that you can deliver. And that you know is attractive to a specific market. It can be a product or it can be a service, but it must be a compelling proposition.

for now just use the subject line Quick Question.

So that's the process. Make sure you charge enough. Find out the exact offer that will appeal to your specific niche. The no-brainer offer that people will snap up immediately. Target effectively. Write a customized email script that will convert (we will discuss this as the book unfolds). And send 20 emails, using any number of cold email sending

The successful version of this is to phrase your offer in a hyper-specific way. Instead of saying “we build websites” say “we do Kubernetes consulting for startups that have over 2 million active users per month.”

The basic: Interested? Let me know and I can send over a few times to chat. And the advanced: Are you interested in {{benefit you provide}} for {{company name}}? Let me know and I can send over a few times to chat.

Instead, I would advise sending targeted cold emails, booking sales meetings, and winning based on personalization. While the big guys spam, you win by hitting potential customers with highly targeted, customized cold emails.

I don’t recommend following up more than four times. So three days after the first email, you haven't heard back from the client.