The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less

The first example of a call to action that works is the ‘simple ask’. “Interested? Let me know and I can send over a few times to chat.” And the other we refer to as the ‘specific benefit’. This one is a little more advanced. “Can you take on more clients? Let me know. And I can send over a few times to chat.”

goal of your cold email is to arrange a meeting.

People don't need to like you; they simply need to trust you and know that you're going to deliver.

every word of the case study is important. It’s about demonstrating experience, instantly building authority, and curating the appropriate reaction from the recipient.

10 top subject lines right now that have proven to be successful: ● Quick Question ● [Name], Quick Question ● Quick Question, [Company Name] ● ● Question? ● Something for you, [Name] ● Interview Invite ● I’ve got a Story for You ● [Name] Recommended I Get in Touch ● Intro

The C’s: compliment, case study, and call to action. The compliment gets their attention, the case study sets authority, and the call to action induces them to book a meeting.

It’s also important not to email two people from the same company simultaneously. Only deal with one contact at a time, or you run the risk of spamming them.

you need to squeeze your case studies into one sentence pitches in order to get ready for sending cold emails. And make them hyper-specific. It’s not enough to just target a specific industry, they also need to solve a specific problem. Ideally, your pitch is also something that has increased revenue for businesses previously, so that you can cite

ColdEmailManifesto.com/proposal