The CMO Who Never Wasted a Single Content Cent — Fenwick
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See moreContent — Finding and/or creating amazing content. Framing — Optimizing said content to be really clicky on Facebook. Tech/UX — Optimizing your site to be really good at sharing said content back to Facebook. Data — Never stop testing your zany theories. Luck — Catching a leprechaun and stealing his lucky charms.
Sean Ellis • Startup Growth Engines
Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.