The CMO Who Never Wasted a Single Content Cent — Fenwick
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
To make effective use of information, we need to package it up and make it accessible for our future self.
Atria Books • Building a Second Brain
So much of the time we are “information hoarders,” stockpiling endless amounts of well-intentioned content that only ends up increasing our anxiety.
Tiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Keep what resonates (Capture) Save for actionability (Organize) Find the essence (Distill) Show your work (Express)