The CMO Who Never Wasted a Single Content Cent — Fenwick
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
convey the core message in just a sentence or two.
Tiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Agencies that provide strong, multimedia content services are a rare and valuable asset in the new ecosystem.
Paul Roetzer • The Marketing Agency Blueprint
Step One: Define Your Category and Audience
Start by explicitly stating:
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Start by explicitly stating:
- What broad category you're in (e.g., "email marketing platform," "customer service software")
- Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")
- Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")
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