If I could magically reach down inside them and pull up their confidence level, how they thought of themselves would become a self-fulfilling prophecy.

if I could deliver marketplace acceptance to them

That’s the sort of confidence that comes when other people (clients) want you to say “yes” (marketplace demand). But confidence also comes

A lot of what it takes to build a strong entrepreneurial practice around expertise involves doing things that aren’t fun but just flat-out need to be done.

While those are these three significant components within which you deliver expertise (money, profit, culture), there are other reasons why expertise itself is important.

Being relevant for decades means that you must genuinely enjoy being a giver, or you won’t have people around that you can take from.

That’s how you move pattern matching upstream to see it in context, and it’s important to understand this because positioning is all about putting yourself in a position to notice and capitalize on those patterns. Here are those same three steps, but now in chronological order: You narrow your sphere of observation so that similar

That result comes from disciplined work on the right things all the time.

craft your positioning entirely on your strategy and not your execution. Barely mention the latter, don’t feature it on your web site, and don’t give it any prominence in your presentations. Quit hiding behind the things your hands do and learn to stand naked