But as much as you are learning, you’re taking two steps back for every three steps forward because much of what you learn with each new engagement is just the bare necessity in order to even be relevant.

Quit thinking about implications. Just make decisions.

this opportunity with a specific client to go deeper with all of my clients.”

When you search the internet or attend a conference or engage an advisor or enlist in training, the goal should always be to enhance whatever that statement is for yourself.

Develop all your insightful observations into a system. Price it as a diagnostic package, and now you have a real process that is likely different from all the “me too” processes that have spread like weeds on websites.

Instead, I stick with the second path by helping them generate more opportunity in the marketplace. That’s where we set the foundation of the right positioning,

After looking at 1,340 examples of successful experts, the only consistent trait was that they were risk-takers.

I’m hoping to convince you that you can have too many prospects, too.

Expertise Flows From Focus, Which Flows From Positioning