The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

but this book is designed for those who work with their minds, primarily.

The right positioning serves up similar scenarios.

Here’s the truth about implementation: Regardless of your positioning, doing lower-level activities for clients can be problematic.

David’s unique expertise is to actively engage others through grounded assessment to quickly build consensus around authentic, seductive solutions that mobilize them beyond difficult transitions to focus on their own unique opportunities.

no one will listen to an expert unless they are expensive. It’s not the actual exchange of paying lots of cash that gives credence to your work; it’s the fact that you demand it because you follow your own advice.

vertical positioning benefits from common venues that spread the word about your firm,

Experts are not too busy to articulate thought leadership.

On the flip side, what happens when you find more than 200 competitors? In that case I think you need to keep thinking of ways to narrow it to be more compelling so that you’re less easily replaceable. There are so many viable ways to do that, too. If you’re leading with a vertical focus (i.e., with an industry), you could add some horizontal ident

View the truth as your friend, always.

This pattern matching is possible when similar scenarios are presented, inviting the observer to notice the patterns.