The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Besides, I got tired of entrepreneurial firms throwing the same examples in my face all the time. “Well, what about [some well-known firm]? They aren’t positioned and seem to be doing really well.”That

You feel like you have confidence in how you value your work, but the evidence doesn’t support it.

Most firms, of course, wander the second path, carefully making the most of the opportunities

Put down your unmet goals like a dear family dog. It’s a terrible, terrible thing to do, but you have to.

“What is your role in the world?” Not just what your job is, but, “What is your role in the world? What do you do?”

“clarifying our insight and helping you see what it’ll be like to work together”

Quit thinking about implications. Just make decisions.

“An organization’s ability to learn and translate that learning into action rapidly is the ultimate competitive advantage,”

If you aren’t consistently helping your clients see things in new, helpful ways, you are not consistently relevant.

When I looked deeper into why that was the case, I discovered that they just had a swagger combined with a killer instinct. They had that certain confidence that some other firms lacked, and their success came in spite of their positioning and not because of it. Even more contradictory to my initial thesis is that these poorly positioned firms were