The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
added by Mike Renaud ยท updated 2y ago
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more
from How strategic use of design can increase brand value by Wanda Grimsgaard
Haley Helmold added
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries
