The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumieramazon.com
Saved by Mike Renaud
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
brand-building isn’t a series of isolated activities, but a complete system in which five disciplines—differentiation, collaboration, innovation, validation, and cultivation—combine to produce a sustainable competitive advantage.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
amazon.com
The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more