The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumieramazon.com
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps your promise, that puts you in a position where you are the clear and obvious choice.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.