The Bitter End of "Content"

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

“The internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.”

There is no end of theories for why the internet feels so crummy these days. The New Yorker blames the shift to algorithmic feeds. Wired blames a cycle in which companies cease serving their users and begin monetizing them. The M.I.T. Technology Review blames ad-based business models. The Verge blames search engines. I agree with all these argument... See more

I came of age in the Napster days, when only fools spent money on anything digital. Early on, we decided that we’d rather pay for the internet with attention instead of money. This seemed like a good idea at the time, and at first, it was!

It was like having a big party sponsored by Mazda, and all that meant was having the Mazda logo on the Solo cu... See more

The consequence of our content-addicted culture is non-stop diversion from having to come to grips with the big questions of reality, of life. The American social scientist Herbert Simon wrote: “The wealth of information means a dearth of something else—a scarcity of whatever it is that information consumes. What information consumes is rather obvi... See more

We know that what we post and consume on social media feels increasingly empty, and yet we are powerless to stop it. Perhaps if we had better language for the problem, it would be easier to solve. “Content begets content,” Eichhorn writes.