“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
Saved by Andrew Tam
“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
pain point. Instead they appeal to users’ emotional rather than functional needs.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Empathy is a crucial element in design thinking,
Dave Evans • Designing Your Life: How to Build a Well-Lived, Joyful Life
He was developing his eye, absorbing into his bones the lesson that good design is not mere decoration or ornament, but a paring away to help an object reveal its essence and, ultimately, evoke an emotional connection with its user.