“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
Saved by Andrew Tam
“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
Sublime is not just a product – it's a journey, a community, a point of view on productivity and meaning.
Maria Tangarova • How to Make Users Go ‘Whoa’
We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more
Designing For Desire
Firstly, they want to feel in control of the technology they’re using.
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
A social+ product typically has both an interaction layer and a transaction layer. The interaction layer appeals to a user’s emotional and cognitive side, while the transaction layer is more functional and rational. From a product and marketing perspective, combining those two distinct tasks into a coherent experience can be a delicate balancing ac... See more