There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not... See more

When I talk about taste in business, I mean the ability to consistently make decisions that demonstrate respect for your audience, show deep empathy for their needs, and deliver aesthetically-pleasing experiences that drive positive business outcomes.