The Audience Shortcut: How the Right People Paying Attention Changes Everything

What to do instead :(1) Create on platforms that grow over time (i.e. essays, books, articles, search engine optimized video or audio, and other content that gets shared by people in your industry and brings you the opportunities you need for your massive mission).

This might sound obvious but I think the key to success on social media is to be interesting, helpful, and genuine. The goal isn’t simply to acquire users and post content, but rather to build meaningful connections with people; connections that allow you to grow your reputation, gain people’s trust, and ultimately earn the right to share the thing

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Teaching builds trust and expertise like nothing else for a company of one. When someone’s receptive to what you’re teaching, they inherently trust the information you’re sharing. If you can consistently give your audience useful, relevant, and timely knowledge (through your mailing list, speaking events, website, and so on), they’ll begin to lean

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For those who advise for a living—consultants, financial planners, estate attorneys, CPAs—I've got something for you!

One aspect I appreciate about those who provide life advice is the ability to shift their mindset.

I'm talking about transitioning from the notion of merely being compensated for rendering a service to viewing yourself as a curator ... See more