added by sari · updated 2y ago
The audacity of launching now
- People are mostly at home, so they’re perhaps more willing to invest in a nice, reusable dispenser, and subscription for refills. Keeper’s starter kit, including a glass dispenser and one bottle of concentrate, costs $20, and customers are automatically signed up to receive two refills per month for $10.
from The audacity of launching now by Dan Frommer
sari added 3y ago
- One is this idea that Quibi thought it was designing something for commuters, but went ahead with its launch plans even as everyone stopped commuting. That deserves a sympathetic sigh, but that’s reality now. The only path forward is to iterate toward what will work, which is more of a content and distribution problem than a messaging problem.
from The audacity of launching now by Dan Frommer
sari added 3y ago
- And the movement toward environmentally conscious consumer products means they may be more interested in trying a refillable concentrate model, similar to those from Blueland and other brands, which reduces single-use plastic waste and is more efficient for shipping.
from The audacity of launching now by Dan Frommer
sari added 3y ago