Great Jones Cookware and the Illusion of the Millennial Aesthetic

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more

As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.