added by sari · updated 2y ago
What are you drinking?
- “People aren’t looking to get wasted anymore — they are health conscious and they care about their image. They don’t want to be that drunk person on Instagram; they don’t want the calories or the hangover. They’re looking for what I’m looking for.”
from What are you drinking? by Ashley Brasier
sari added 3y ago
- New startups in the beverage industry are largely being started by women who are disenchanted with big alcohol and recognize the overlooked opportunity to serve female drinkers with better no-low alcohol options.
from What are you drinking? by Ashley Brasier
sari added 3y ago
- Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.
from What are you drinking? by Ashley Brasier
sari added 3y ago