The Attention Economy

“The attention economy is the brief focus on nearly any subject as algorithms focus on engagement,” says Jamie Cohen, Ph.D., an assistant professor of media studiesat City University of New York’s Queens College. “This, of course, results in the temporary uplift into mainstream media and a short marketable trend. On the other hand, the fangirl econ... See more

For my purposes, the attention economy is as simple as the buying and selling of attention. There’s the micro, literal version of that, which is “engagement,” a measure of how much time someone spends in an app and how much they engage with it. But I think a broader definition of the attention economy is kind of like — as I personally experience i

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When people typically talk about the attention economy, they’re referring to creators amassing the attention of an audience, and then, after they have the attention, they’re able to monetize that attention in all sorts of different ways...I think what’s really interesting about NFTs and some of the new creator economy products that are coming into ... See more