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The Attention Economy
Doing some calculations examining the total amount of attention given to different forms of media, Kevin discovered that, on average, people surrender their attention for just $3/hour!
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
attention—as an asset that gets invested and produces a return,
Tiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
When we hear the phrase “attention economy,” we tend to associate it with social media companies, but the truth of the matter is that attracting the attention of potential employers and grant-making foundations is just as important and common as seeking YouTube subscribers.
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
“the true scarce commodity is increasingly human attention.”
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
contemporary society is based on an “attention economy.”