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The Attention Economy
If we’re going to stand a chance of reclaiming our own attention, we have to really understand that our attention does have great value, to us, to our lives, to our well-being, to our collective future; it matters what we give our attention to.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Attention is a precious resource since our brains are cluttered with noise. Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Amid this constant surge of information, attention has become our most precious asset.
99U • Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U)
Li Jin on The Passion Economy & Its Hidden Currency
open.spotify.comThis is the attention economy. It wants to distract you from real life, shape who and what you love, and track it all in an ever-improving algorithm for the next moment you are stressed, tired, lonely, or simply acting on impulse. Take a scroll break—you’ll feel better.
Mason King • A Short Guide to Spiritual Disciplines: How to Become a Healthy Christian
contemporary society is based on an “attention economy.”