Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees, growth... See more
Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees, growth... See more
Platforms have boxed our social lives and creative endeavors into slick, hyper-designed perimeters, guiding users through algorithmically perfect scrolls.
If Substack’s app becomes a place readers turn to directly and are more likely to engage with, it becomes that much more valuable of a place to be for writers. In the same way we turned to email to escape the noise of Facebook and Twitter, readers of the future might turn to the Substack app to escape the noise of email. This is the nature of thing... See more
When platforms make their livings by harvesting and selling our attention, they achieve that by shoving unsolicited junk into our minds, while we obediently scroll down and down and down.
An easy way to lose oneself is to consume so much we lose sight of who we are and what we value. Creating is the opposite. The more we create, the more likely we are to figure out what’s really inside us.
And I don’t mean getting more people to start a Substack, or build an audience. There’s a peculiar kind of sadness that comes from adding more wor... See more
If our primary urge when we go online is to avoid remaining static, why should our content be siloed within the enclosed walls of a proprietary platform?
We know it can work, because it already does. Creator-focused companies such as Teachable (courses and coaching), Clubhouse (live audio), and Substack are subverting the attention economy by putting people, not platforms, in charge. These companies are all young, but they already account for millions of daily active users and hundreds of millions o... See more