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The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
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You must hunt for a reason, a “why,” for solving that problem. One that makes sense to you. One that makes action seamless. One that you find in conversations, books, and not distracting yourself with mindless entertainment. With the intrinsic energy from that “why,” you create a goal to overcome that problem. This is your purpose until the next re
... See moreOur actions determine who we are, and if we spend the majority of our lives unaware of the identities, perspectives, and accompanying goals we are working to survive, we may end up as a person we hate when we finally decide to wake up.
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
I’ve enjoyed finding ways to think of my life more like some sort of a game — not to be won, which is impossible, but instead to be explored, enjoyed, and experienced as much as possible in the life we have now.
You must confront what’s causing the most pain in your life, dance with that pain, and create a plan to solve the problem. When you solve that problem, not only will you build momentum into the next, but your other problems will become easier to solve.
In a world where so few people set, and even fewer achieve, their own goals, one can piece together an argument that a new version of slavery has emerged after the Industrial Revolution. Not physical, but mental.
Business is about transferring consciousness into your customer and framing focus toward a shared desired outcome for mutual benefit.
Having a perpetual stream of evolving personal projects to work on first thing in the morning brought novelty to my days. The discoveries, insight, and progress that I made across multiple domains was the source of my zest for life.
Purpose evolves from superficial to metaphysical and you cannot skip steps. If you attempt to skip steps, you may see progress, but you will be out of touch with reality until you are forced to snap back and solve the low-level problems preventing you from pushing further.