What, if anything, do we know about how they like to receive information?

The second reason why engaging in the complexities matters is that you can much better judge what to include. And whether you choose to include the complexity or not, your confidence in your explanation will be greater because you made that decision from a position of strength.

These days, in my sights are superfluous adjectives, obscure or complex vocabulary, unnecessary detail, long sentences. They all have to go.

‘Simplicity is the key to understanding. Short words in short sentences present the listener or reader with the fewest obstacles to comprehension.’

It demands that we choose just the right words and that we clear away anything around them that might distract.

To avoid this trap, select visual elements that explicitly support what you’re saying. If you want to quote someone, pull up the quote. If you want to show an event, show a picture of it. If you want to reference a statistic, show the statistic.

However, if high-impact explanation is our goal, I’d argue precision is essential.

Next, we’re going to look at each subject strand in turn. Read through all the elements you have in it and ask yourself these questions: • What do I hope each strand of the explanation will achieve? • Within each strand, which of the elements are the most important? • Which should I start with? • Which elements do you think will follow on from anot

what is the detail I need to include to properly explain this?