The art and science of great customer interviews

The art and science of great customer interviews - Part I

Hema Padhu firstimpression.substack.com

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Customer interviews are what made me stand out as a PM. But it took me 18 months to master JTBD theory. In 1 minute, I'll teach you what took me 18 months. 1. Stop asking about solutions Instead ask: "What were you trying to accomplish?" 2. Focus on timeline "Walk... See more

George from 🕹prodmgmt.world x.com