Saved by Danielle Vermeer
The Amplitude Guide to Product Metrics
good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
McClure categorizes the metrics a startup needs to watch into acquisition, activation, retention, revenue, and referral — AARRR.[
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
A good metric is one that’s easy to understand at a glance. Don’t overwhelm people with a firehose of numbers. They’ll
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
Here are some examples: Department Metric Finance Monthly cash burn; cash in the bank Sales Monthly recurring revenue Engineering Percentage of tickets closed Recruiting Percentage of offers accepted
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Choosing a retention metric involves defining the core action your user takes in your product. In other words, what qualifies a user as active?
Brian Balfour • Why Retention Is The Silent Killer
Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:
- Identify the metric that represents the value users get from your product.
- Measure the repeat