Saved by Danielle Vermeer
The Amplitude Guide to Product Metrics
The last piece of data, on the right, illustrates the business impact metrics: RPC (the revenue per click), ROI (the return on investment), and Margin (typically revenue minus campaign cost).
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Broadly, there are six categories of North Star Metrics: 1) Revenue (e.g. ARR, GMV) 2) Customer growth (e.g. paid users, marketshare) 3) Consumption growth (e.g. messages sent, nights booked) 4) Engagement growth (e.g. MAU, DAU) 5) Growth efficiency (e.g. LTV/CAC, margins) 6) User experience (e.g. NPS)
Lenny Rachitsky • Choosing Your North Star Metric
Measuring pirate metrics for each cohort allows you to measure the effect of changes to your product or business model, if you are pivoting. Activation and retention are the metrics you care about for your problem/solution fit. Revenue, retention, and referral are examples of love metrics — the kind of thing you care about for evaluating a product/
... See moreJoanne Molesky • Lean Enterprise: How High Performance Organizations Innovate at Scale
McClure categorizes the metrics a startup needs to watch into acquisition, activation, retention, revenue, and referral — AARRR.[
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
Be sure to figure out how you’re defining retention for your product, and stick with it. To measure retention, you need to have a strong understanding of your product’s “value metric”. Gustaf Alstromer, Partner at Y Combinator, outlines the following steps:
- Identify the metric that represents the value users get from your product.
- Measure the repeat