I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the... See more

While LLMs continue to devour web-scraped data, they’ll increasingly consume their own digital progeny as AI-generated content continues to flood the internet. This recursive loop, experimentally confirmed, erodes the true data landscape. Rare events vanish first. Models churn out likely sequences from the original pool while injecting their own... See more