Saved by Agalia Tan
The age of SUPERCONTENT
Instead of limiting that idea to one format, I stretched its potential across platforms, creating multiple income streams and reaching new audiences. This is the essence of Supercontent.
Mark Thompson • Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)
The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more
Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
“Genre, medium, and format are secondary concerns and, in some instances, they seem to disappear entirely.” One piece of intellectual property inspires a feeding frenzy of podcast, documentary, and miniseries offshoots. Single episodes of streaming-service TV can run as long as a movie. Visual artists’ paintings appear on social media alongside the... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
- "An expansive brand accepts a place in society as a type of public good, operating with a simple logic of forever expanding to nourish its every cultural touchpoint."
Hugh Francis • ✨ Expansive Brands • garden3d research
Anything can be turned into merch if infused with enough symbolic value and cultural capital.
Ana Andjelic • Everything Is Merch
Brands are forced to continually spend resources on new content to make sure that the promoting pressures are relevant given changes in population and identity.