It’s a real doozy. Everything we do online to create content these days is reliant on Google, the company, as an arbiter of what makes content “good”, which is really the decision of maybe a few hundred PMs and developers (now at home) in California, and entirely dependent on what’s going to continue to make Google profitable instead of what’s... See more

Currently, the predominant business model for commercial search engines is advertising. The goals of  the advertising business model do not always correspond to providing quality search to users. For  example, in our prototype search engine one of the top results for cellular phone is "The Effect of  Cellular Phone Use Upon Driver Attention", a... See more