The age of functional maximalism

This aesthetic is functional maximalism, and is the outcome of the post-gorpcore, post-genre fashion, changed urban lifestyles, our mass embrace of nature, TikTok creative influences, and a pushback to the omnipresent minimalism. Functional maximalism is fashion’s expansion of its own aesthetic vocabulary, with tokens from sports, outdoors, gender ... See more

“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.