The 3 Deadly Sins of Marketing: A Survival Guide for the Digital Age
Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more
Working Notes on Software Marketing
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
andrew chen • Tweet
The Problem
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more