The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary. This is the law of focus. You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate ... See more

Marketing is a battle of perceptions, not products