The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Jack Trout

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 8 highlights

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