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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
amazon.com

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dib • 1 highlight
amazon.com
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing