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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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The 22 Immutable Laws of Marketing by Al Ries and Jack Trout,
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
constantly recommend that entrepreneurs read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, whether they are first-time founders or serial home-run hitters launching a new product. “The Law of the Category” is the chapter I revisit most often, and I’ve included a condensed version below. It was originally published in 1993, so some o
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