Saved by sari
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The truth is, many products are sold, few are positioned.
Jack Trout • Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
amazon.com
In advertising, it’s best to have the best product in your particular field. But it’s even better to be first.
Jack Trout • Positioning: The Battle for Your Mind
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
amazon.com
Owning a position in the mind is like owning a valuable piece of real estate. Once you give it up, you might find it’s impossible to get it back again.
Jack Trout • Positioning: The Battle for Your Mind
History teaches that the only thing that works in marketing is the single, bold stroke. Furthermore, in any given situation there is only one move that will produce substantial results.