Saved by Chad Hudson
The $2 Billion Lunch
Tell it to me as a story.
Steven Pressfield • Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
When we listen to a story, a fascinating process unfolds in our brains. This process, known as neural coupling, is the brain’s way of syncing with a narrative. For instance, when a story describes the aroma of freshly baked bread, the olfactory regions of our brain — the areas responsible for processing scents — activate, even though there’s no act... See more
Steve Prompt • The Psychology Behind Storytelling: Why We’re Wired for Narratives
‘Stories that are personal and emotionally compelling engage more of the brain, and thus are better remembered, than simply stating a set of facts.’ They also proved that ‘when the brain synthesizes oxytocin, people are more trustworthy, generous, charitable, and compassionate.’
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
In a 2010 paper published in The Journal of Neuroscience, Princeton University researcher Uri Hasson