
The 2 AM Principle

The importance of a new location is clear; the brain activates areas dedicated that induce exploration, learning, and reward when the environment is new and novel. These areas are not activated in the same way when you are in a familiar environment and experience.
Jon Levy • The 2 AM Principle
important rule: wherever I am is the best place for me to be in the world.
Jon Levy • The 2 AM Principle
The key is always in creating information gaps that are large enough to create interest but small enough to be crossed.
Jon Levy • The 2 AM Principle
If you think you need more accountability, tell as many people as you can what you intend to do. The more people who know, the less likely you are to back out and the more likely you are to follow through.
Jon Levy • The 2 AM Principle
Antoine de Saint-Exupéry wrote in his book Airman’s Odyssey that “perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Jon Levy • The 2 AM Principle
Next time you need something, and even if you don’t need anything, you should ask people for favors. Everyone wins—you get support, they get to contribute, they will like you more, and you will get the results of the favor.
Jon Levy • The 2 AM Principle
In Japanese, the word yūgen means “an awareness of the universe that triggers emotional responses too deep and powerful for words.”
Jon Levy • The 2 AM Principle
So if you want to be treated as a celebrity, just give people a reason to, regardless of whether it is real or not.
Jon Levy • The 2 AM Principle
The reason to do something isn’t just the reward at the end; it is who you get to be when you do it.