
The 2 AM Principle

In Japanese, the word yūgen means “an awareness of the universe that triggers emotional responses too deep and powerful for words.”
Jon Levy • The 2 AM Principle
Remember that the size of your life is proportional to how uncomfortable you are willing to be. So I wish you a wonderfully uncomfortable life, and all the rewards that come with it.
Jon Levy • The 2 AM Principle
Antoine de Saint-Exupéry wrote in his book Airman’s Odyssey that “perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Jon Levy • The 2 AM Principle
They create reasons to have new experiences rather than focus on why they can’t. For whatever reason, it seems that some people feel like they don’t deserve it, or believe that it’s unattainable for them.
Jon Levy • The 2 AM Principle
I encourage you to find a stranger and make him or her feel special. Who knows? You might be the highlight of that person’s year.
Jon Levy • The 2 AM Principle
So if you want to be treated as a celebrity, just give people a reason to, regardless of whether it is real or not.
Jon Levy • The 2 AM Principle
important rule: wherever I am is the best place for me to be in the world.
Jon Levy • The 2 AM Principle
The reason to do something isn’t just the reward at the end; it is who you get to be when you do it.
Jon Levy • The 2 AM Principle
To intrigue is a very powerful approach to fascinate people or draw them to you. The way you dress, speak, tell stories, or answer questions can all induce a state of curiosity. As this curiosity is developed, people are neurologically more interested in you; you stand out and become a puzzle to be understood or solved.