The $100 Startup
I will help clients __________. After hiring me, they will receive [core benefit + secondary benefit]. I will charge $xxx per hour or a flat rate of _____ per service. This rate is fair to the client and to me. My basic website will contain these elements: a. The core benefit that I provide for clients and what qualifies me to provide it (remember
... See moreChris Guillebeau • The $100 Startup
Getting the message out about your business is like writing a book: Before you do anything else, think about what you have to say. What’s the message? Why is it important now, and why will people want to know about it?
Chris Guillebeau • The $100 Startup
I did it differently—starting with a list of what I wanted to do, and then figuring out how to make it happen.
Chris Guillebeau • The $100 Startup
General objections, however, come up with almost any purchase, so that’s what we’ll look at here. These objections usually relate to very basic human desires, needs, concerns, and fears. Here are a few common ones: • How do I know this really works? • I don’t know if this is a good investment (and/or I’m not sure I have the money to spare). • I’m
... See moreChris Guillebeau • The $100 Startup
Decide on your product or service. 2. Set up a website, even a very basic one (you can get a free one from WordPress.org). 3. Develop an offer (an offer is distinct from a product or service; see Chapter 7 for help). 4. Ensure you have a way to get paid (get a free PayPal account to start). 5. Announce your offer to the world (see Chapter 9 for
... See moreChris Guillebeau • The $100 Startup
HALL OF FAME. Shine a spotlight on your best customers; let them tell their own stories about how they’ve been helped through your business. It helps to provide a variety of stories, as people will relate to different perspectives and backgrounds. This provides “social proof” that your product or service works for all kinds of people. INSTITUTE A
... See moreChris Guillebeau • The $100 Startup
Many aspiring business owners make two common, related mistakes: thinking too much about where to get money to start their project and thinking too little about where the business income will come from. Fixing these problems (or avoiding them in the first place) requires a simple solution: Spend as little money as possible and make as much money as
... See moreChris Guillebeau • The $100 Startup
- Provide a nudge.
Chris Guillebeau • The $100 Startup
A changing space.