The $100 Startup

Almost any business can create a continuity program.

Consider these circles: Not everything that you are passionate about or skilled in is interesting to the rest of the world,

New technology or opportunity.

The final strategy for making sure your business gets off to a good start is to ensure that your payday doesn’t come along only once—you’d much rather have repeated paydays, from the same customers, over and over on a reliable basis. You may have heard of the terms continuity program, membership site, and subscriptions. They all mean roughly the sa

Low startup cost.

Another way to think about it is (Passion + skill) → (problem + marketplace) = opportunity

The plan for the big debut. The previous two messages, as well as any others, have been about the project itself, not the actual launch. Here’s where you roll out some of the details for the launch itself. When will it be? How will it work? Will there be some kind of bonus for early buyers? Most important, what do people need to know at this time?

for these unexpected entrepreneurs, most of whom have never thought of themselves as businessmen and businesswomen. It’s a microbusiness revolution—a way of earning a good living while crafting a life of independence and purpose.

How often will we touch base to discuss the partnership?

exchanging money for your offer? 2. Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? 3. Have you made the launch fun somehow? (Remember to think about non-buyers as well as buyers. If people don’t want to buy, will they still enjoy hearing or reading about the launch?) 4. If your launch is onl