For example, teachers are usually good at more than just teaching; they’re also good at things such as communication, adaptability, crowd control, lesson planning, and coordinating among different interest groups (children, parents, administrators, colleagues). Teaching is a noble career on its own, but these

2. Most of us like to buy, but we don’t usually like to be sold.

Getting the message out about your business is like writing a book: Before you do anything else, think about what you have to say. What’s the message? Why is it important now, and why will people want to know about it?

The One-Page Business Plan14 Answer each question with one or two short sentences. OVERVIEW What will you sell? _______________________ Who will buy it? ____________________________ How will your business idea help people? __________ KA-CHING What will you charge? ________________________ How will you get paid? __________________________ How else

More than anything else, value relates to emotional needs. Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. A feature is descriptive; a benefit is emotional. Consider the difference in the

it helps to craft a launch event to get buyers excited ahead of time.

Let’s look at an example of two pricing options: one offered at a set price and one on a tiered structure. Keep in mind that you can substitute any prices here to apply this to another business. Option 1: The World’s Greatest Widget Price: $87 Option 1 is simple and presents the choice as follows: Do you want to buy this widget or not? Here’s an

Freedom is what we’re all looking for, and value is the way to achieve it.

Many aspiring business owners make two common, related mistakes: thinking too much about where to get money to start their project and thinking too little about where the business income will come from. Fixing these problems (or avoiding them in the first place) requires a simple solution: Spend as little money as possible and make as much money as