The $100 Startup

Another way to think about it is (Passion + skill) → (problem + marketplace) = opportunity

INCREASE CONVERSION.

Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.

An early look at the future. In the first mention of your upcoming launch, you don’t want to give all the details away; it’s usually better to start with a simple heads-up.

Value means helping people.

An inefficiency in the marketplace.

ramp up sales and income—if you want to. It helps to have a strategy of building interest

“If you make your business about helping others, you’ll always have plenty of work.”

For example, teachers are usually good at more than just teaching; they’re also good at things such as communication, adaptability, crowd control, lesson planning, and coordinating among different interest groups (children, parents, administrators, colleagues). Teaching is a noble career on its own, but these