Price your product or service in relation to the benefit it provides, not the cost of producing it.

ramp up sales and income—if you want to. It helps to have a strategy of building interest

Many aspiring business owners make two common, related mistakes: thinking too much about where to get money to start their project and thinking too little about where the business income will come from. Fixing these problems (or avoiding them in the first place) requires a simple solution: Spend as little money as possible and make as much money as

Strategy 3: Sell What People Buy

Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you create yourself,

An early look at the future. In the first mention of your upcoming launch, you don’t want to give all the details away; it’s usually better to start with a simple heads-up.

Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.

at least four of the following six criteria: • Follow-your-passion model.

How often will we touch base to discuss the partnership?