Getting the message out about your business is like writing a book: Before you do anything else, think about what you have to say. What’s the message? Why is it important now, and why will people want to know about it?

Almost any business can create a continuity program.

Full financial disclosure.

The final strategy for making sure your business gets off to a good start is to ensure that your payday doesn’t come along only once—you’d much rather have repeated paydays, from the same customers, over and over on a reliable basis. You may have heard of the terms continuity program, membership site, and subscriptions. They all mean roughly the sa

you usually don’t get paid for your hobby itself; you get paid for helping other people pursue the hobby or for something indirectly related to it. This point is critical. I began my writing career by sharing stories about a quest to visit every country in the world, but I don’t get paid for that.

Microbusinesses—businesses typically run by only one person—have been around since the beginning of commerce.

I will help clients __________. After hiring me, they will receive [core benefit + secondary benefit]. I will charge $xxx per hour or a flat rate of _____ per service. This rate is fair to the client and to me. My basic website will contain these elements: a. The core benefit that I provide for clients and what qualifies me to provide it (remember

“If you make your business about helping others, you’ll always have plenty of work.”

Strategy 3: Sell What People Buy