The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Allan Dibamazon.com
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Can you explain your product and the unique benefit it offers in a single short sentence? You must understand a very important concept: confusion leads to lost sales. This is especially so when you have a complex product. Many business owners erroneously think that a confused customer will seek clarification or contact you for more information. Not
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the actual product being sold is a commodity and what makes it remarkable is something totally peripheral to what you are buying. Yet, the seller can and does command premium pricing because they are selling a remarkable experience. Not only is the customer happy to pay the premium but also rewards the seller by spreading the message about their pr
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The same is true whether you sell TVs, cars or consulting. You have prospects and customers who are in pain. They want pain relief, not features and benefits.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Social media, by definition, is a form of media—it’s not a strategy.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
What strategies (in terms of messaging) might allow me to break through to my target market of Retiree Ritas through e.g. non-digital media. c.f. Traction & bulls-eyeWhat would enable me to meet them where they're at, and to stand out from competition?
To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
think about and answer the following questions: • What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? • What are they afraid of? • What are they angry about? • Who are they angry at? • What are their top daily frustrations? • What trends are occurring and will occur in their businesses or li
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Don’t use your marketing material as a screen to hide behind. Use it to give opinion, insight, advice and commentary, and above all, be yourself and be authentic. This will instantly create rapport and differentiate you from all the other boring and bland marketing material around you.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Good marketing takes the prospect through a journey that covers the problem, the solution and, finally, the proof. Your elevator pitch should be no different.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
A better option than discounting is to increase the value of your offering. Bundling in bonuses, adding services and customizing the solution can all be of genuine value to your customer but can cost you very little to do. This also helps you create that valuable apples-to-oranges comparison that gets you out of the commodity game.