The #1 Mental Model for Writers Who Want to Write High-Quality, Viral Content
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
Will Mannon • Will Mannon on Substack
Growth Newsletter #175 from Demand Curve
demandcurve.com
You should question why this piece in particular is resonating with so many people—and how you can expand it into a longer, more valuable asset.