The #1 Mental Model for Writers Who Want to Write High-Quality, Viral Content

The articles that “go viral” only fall into three categories: They mention an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Packy McCormick • Hamilton & Disney's Education Flywheel (Audio Edition)
Writers who succeed on the internet are the ones with the largest libraries of content. Sure, there are outliers who happen to find success with just a small batch of material, but 99% of the time, volume is what separates “good” from “great.” The more material you have, the more times you’re “spinning the wheel” of social algorithms, and the more
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The longer you stick with writing online, the more data you will accumulate about what topics resonate with the most people, what headline styles work best for you and your content, what piece structures and styles keep readers engaged the longest, etc. For example, when you see that one of your articles, social media posts, or short stories is out
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