That viral LinkedIn post, everyone is suddenly a sportsball maniac, creator economy + vibecession

Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.

"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?

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Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more

Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more

The group exudes potent SQUAD VIBES, and vibes attract. Outsiders want to share the vibe—sometimes for the social capital, sometimes because the content produced is of strategic value, and always because the energy is infectious.

The idea of being “in” is an economy in itself: streetwear drops, exclusive social clubs, and now, as we’ve seen, viral consumer social products, which we’ll be focusing on for this piece.

Curation gives even mundane objects value by connecting them with a point of view, heritage, a subculture or purpose that makes them stand out in the vortex of speed, superficiality, and newness.

* People want to join cultural conversations and get involved in the NFT space, and curating is an accessible and free way to do that — buying NFTs can oftentimes be capital-intensive

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become

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