Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)
David J. Blandamazon.com
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Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
amazon.com
experimentation typically begins by the selection or creation of one or more possible testable hypotheses, which may or may not include the “best possible” solutions—since no one knows what these are in advance.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Your first W3 is a theory on your direction. Then you can begin collecting data and talking to lots and lots of people along the way to prove whether you are right or even why you may not be.