3. Urgency: How much time do you have until the next major decision point or until you run out of money? The selection of the right experiment may depend on the time and money you have available. If you have a major meeting with decision makers or investors coming up, you might need to use quick and cheap experiments to quickly generate evidence on mu

Prioritize Most Important Hypotheses To identify the most important hypotheses to test first, you need to ask two questions. First, “What is the most important hypothesis that needs to be true for my idea to work?” Second, “For which hypotheses do I lack concrete evidence

Customer Interviews Transcripts & Quotes EVIDENCE STRENGTH “We want our child to have a unique science fair project that stands out, not the same one as every other kid.” “It has to be appropriate for her grade level. The one we tried stated 2nd grade but was way too difficult.” “Many of the kits we find for free online have missing or confusin

For the purposes of Testing Business Ideas, the focus is on business experiments, which: • are procedures to reduce the risk and uncertainty of a business idea. • produce weak or strong evidence that supports or refutes a hypothesis. • can be fast/slow and cheap/expensive to conduct.

Assumptions Mapping exercise is designed to help you make all risks explicit in the form of hypotheses, so you can prioritize them and focus your near-term experimentation.

Discovery Experiments

Sample Survey Questions • When was the last time you have [insert scenario here]? • Can you explain what happened and how it impacted you? • What other options did you explore? Why? • If you could wave a magic wand, what would you have liked to have happened? • What question do you wish we would have asked you?

Prepare □ Define the goals of your paper prototype experiment □ Determine the target audience to test with, preferably a group that isn’t cold and has context for your offering. □ Write your script. □ Create your paper prototype sketches. □ Test it internally to make sure the flow works. □ Schedule your Paper Prototype experiments with target custo

Experiment Sequences