Sample Survey Questions • When was the last time you have [insert scenario here]? • Can you explain what happened and how it impacted you? • What other options did you explore? Why? • If you could wave a magic wand, what would you have liked to have happened? • What question do you wish we would have asked you?

Experiment To get started with testing your business idea, you turn your most important hypotheses into experiments. You should start with cheap and fast experiments to learn quickly. Every experiment will reduce the risk that you’ll spend time, energy, and money on ideas that won’t work.

The Business Model Canvas contains market risk in the value proposition, customer segment, channel, and customer relationship components. Identify the desirability hypotheses you are making in:

The Iterative Process Business Concept Design Design is the activity of turning vague ideas, market insights, and evidence into concrete value propositions and solid business models. Good design involves the use of strong business model patterns to maximize returns and compete beyond product, price, and technology. The risk is that a business can’t

Agenda 1. Hypotheses to Test Identify and revisit the hypotheses you are testing. Choose at least one of your important hypotheses to test for the upcoming week. 2. Experiment Prioritization Once you’ve defined your hypotheses, prioritize the experiments you’ll need to run in order to learn about the hypotheses. Use our experiment library to

The Value Proposition Canvas contains market risk in both the Value Map and Customer Profile. Identify the desirability hypotheses you are making in:

Run Experiment Every experiment has a specific run time to generate sufficient evidence that you can learn from. Make sure you run your experiments almost like a scientist, so that your evidence is clean and not misleading.

Discovery Experiments

Customer Interview An interview that is focused on exploring