Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)

too few customers want the value

Prioritize Most Important Hypotheses To identify the most important hypotheses to test first, you need to ask two questions. First, “What is the most important hypothesis that needs to be true for my idea to work?” Second, “For which hypotheses do I lack concrete evidence

ASSUMPTIONS MAPPING Prioritize Hypotheses Step 2 Use the Assumptions Map to prioritize all your hypotheses in terms of importance and existence or absence of evidence that supports different types of hypotheses.

The Business Model Canvas contains market risk in the value proposition, customer segment, channel, and customer relationship components. Identify the desirability hypotheses you are making in:

The Iterative Process Business Concept Design Design is the activity of turning vague ideas, market insights, and evidence into concrete value propositions and solid business models. Good design involves the use of strong business model patterns to maximize returns and compete beyond product, price, and technology. The risk is that a business can’t

Prepare □ Define the goals of your paper prototype experiment □ Determine the target audience to test with, preferably a group that isn’t cold and has context for your offering. □ Write your script. □ Create your paper prototype sketches. □ Test it internally to make sure the flow works. □ Schedule your Paper Prototype experiments with target custo

Experiment Sequences

Run Experiment Every experiment has a specific run time to generate sufficient evidence that you can learn from. Make sure you run your experiments almost like a scientist, so that your evidence is clean and not misleading.

Discovery Experiments