Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)

use your initial intuition or insights from testing to turn your idea into a strong business.

Testing and reducing risk To test a big business idea you break it down into smaller chunks of testable hypotheses. These hypotheses cover three types of risk. First, that customers aren’t interested in your idea (desirability). Second, that you can’t build and deliver your idea (feasibility). Third, that you can’t earn enough money from your idea

Discovery Experiments

business hypothesis, which is defined as: • an assumption that your value proposition, business model, or strategy builds on. • what you need to learn about to understand if your business idea might work.

too few customers want the value

Experiments are the means to reduce the risk and uncertainty of your business idea.

4 5 6 8 7 9 Joint Objectives Joint Commitments Forward

The Iterative Process Business Concept Design Design is the activity of turning vague ideas, market insights, and evidence into concrete value propositions and solid business models. Good design involves the use of strong business model patterns to maximize returns and compete beyond product, price, and technology. The risk is that a business can’t

Assumptions Mapping exercise is designed to help you make all risks explicit in the form of hypotheses, so you can prioritize them and focus your near-term experimentation.