Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)

Experimentation Works: The Surprising Power of Business Experiments

Stefan H. Thomke

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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Ash Maurya

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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

Pat Flynn

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