I thought to myself, how many company CEOs are focused on culture above all else? Is it the metric they measure closest? Is it what they spend most of their hours on each week?

The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If

Ed Catmull's concept of "holding lightly to goals but firmly to intentions" is a nuanced approach to leadership and management that emphasizes flexibility and adaptability while maintaining a clear sense of purpose.

Holding firmly to intentions:

- This refers to maintaining a strong commitment to the overarching purpose or mission of a project or org